For agencies or business.



Additional skill set includes events, editorial, and collateral creation.





• Led Direct Marketing for F500 high-tech firm of technical hardware and usage to become the database of choice in this market for the legal and media-related industries.



• Led sales team (15+), new business development, training, trade shows; led research and focus groups for a company-wide price restructuring based on my model and results.



• Knows how to deal in image, write marketing plan and has project-management experience, from concept to execution to wrap-up.



• Opened office in Sacramento with a staff of seven.



• Wrote a highly technical business plan in conjunction with a product launch and user conference.



• Superior client relations; being in the “yes” business means putting clients on pedestals and communicates their needs effectively.



• Trained listener of client’s real needs as opposed to perceived needs; knows the difference between a “wet” and “dry” opening.



• Journalism training provides interviewing skills that are second to none; have the ability to take the client’s point of view, developing rapport and finding areas of interest.



• Researches information for creative strategies and briefs.



• Starting from the knowledge that pr should support marketing goals, can provide client with sound foundation to eliminate future mishaps; each project has its own marketing plan; big picture integration.



• Above-average knowledge of pr and marketing programs to provide client with more “big picture” options for their mix.



• Have niche in corporate philanthropy; important to learn a client’s passions, what makes them feel good to see about adding “a charity to their package” as a “tax-deductible marketing opportunity”; another way to raise their profile and score points in the community; coordinates title sponsorships, attaching co-sponsorships and cluster advertising for events with a publicity hook.



• Responsible for schedules; some budgeting.



• Process approvals.



• Organized, detailed professional who can manage accounts and turn in follow-up paperwork in a neat and timely fashion.



• Inside Sales Campaigns & Call Center Management.



• Trained, led teams to be top producers in sales, dials, goals, quotas and customer satisfaction.



• Built team of results-driven closers, excelled in product knowledge, communication skills, and customer-service.



• Can train staff to regard a “no” as the beginning of a conversation rather than the end, how to build sales on a series of minor agreements, to stay focused, avoid overtaking, to use silences effectively and to create a “mood of yes.”



• Can write effective scripts that get results.



• Customer Service Manager of a busy front desk serving customers seeking use of city’s rental facilities.



• Managed and booked reservations for ball fields, tennis courts, lodges, reception halls, park use permits, golf clubs, sports and aquatics.



• Trained and Managed a staff of 4 in customer service.



• Wrote up daily and weekly reports on Excel.



• Handled cash and checks and made daily bank deposits.



• Addressed comments and criticism from customers and implemented changes.



• Wrote up policies, procedures and rules for customers in a clear and understandable format.



• Visited facilities to insure they were safe and lived up to billing.



• Hired and fired.



• Bona-fide PR skills: agency, client-side enterprise software, guerrilla publicist, and 10-plus years as a professional journalist, broadcast and print.



• Knows how to find and develop stories and pitch them to the media; scores of hardcopy, digital, and online samples and media placement hits.



• Professional insights into editors and reporters and what makes them tick; serve as advisor to clients and executives on all media matters; mentoring too.



• Identifies opportunities, designs strategies, generates ideas.



• Absolutely one of the best pr writers around; even high-tech samples are written with style and panache; can produce punchy short form releases or long-form thought pieces to stick to the roof of your mind.



• Leads by example; by-word ‘Esprit de corps’; serves as morale officer who burns CDs for parties, plans entertainment outings.